Client: APPLE | TBWA/CHIAT DAY | Los Angeles Project: Art direction and design of 2005 Apple iPod/iTunes campaign rebrand that went global. This campaign became the next iteration of the flat background color campaign used for the initial launch of the Apple iPod. Our designs became the visual reference for all print, web and outdoor assets, as well as becoming the creative language for the Eminem “iPod Lose Yourself” worldwide video spot that debuted the new campaign.
